2018-08-27

異色のアートユニット結成！ベッキー＆くっきー、フラワー柄の華やかな衣装で登場！

8月24日（金）、株式会社LIFULL本社にて、LIFULL HOME'Sの新CM発表を記念した記者会見が開催され、スペシャルゲストとしてCMにも出演されている、タレントのベッキーさんと、人気お笑いコンビ・野性爆弾のくっきーさんが登壇しました。
　このCMのために制作したという花をあしらった華やかな衣装に身を包み登場した、ベッキーさんとくっきーさん。ベッキーさんは、LIFULL HOME'Sのテーマカラーであるオレンジがポイントのワンピースとお花のついたヘッドドレスで登場。また、くっきーさんは全身タイツに、オレンジが映える襟と、ブーツ姿でした。個性的なメイクも特徴で、CMの監督の提案によって、顔にドット模様がついたと紹介。「（この点について）通気口、通気口」と冗談で会場を和ませました。二人は今回のCMでアートユニットを結成。ユニットとしてふさわしい統一感のある衣装で息のあった姿を見せました。

会見冒頭では株式会社LIFULL代表取締役社長　井上高志が挨拶。LIFULLの社名の由来を「あらゆるLIFEをFULLにする」という意味の造語であると紹介しました。
LIFULL HOME'Sは、一人ひとりの要望を追求して最適な住まい探しを提案するための国内最大級の不動産ポータルサイトとして運営しています。さらに最近では、ARを使った「かざして検索」や、街の情報が詰め込まれた「まちむすび」というコンテンツで、街と街、街と人、人と人を繋げていくようなサービスもスタート。新CMのキャンペーンについては「もっと自由に自分の望む暮らしを見つけて欲しいという思いから、賃貸の可能性を感じて欲しいというメッセージを込めたテレビCMを製作し、“空前絶後のドリーム賃貸”をテーマに本日8月24日から放送を開始します」とCMの趣旨について話しました。

■ベッキーさんとくっきーさん、お互いのテイストは「全然違う」
　新CMでは、ベッキーさんとくっきーさんがデザインした、世界にひとつだけの”おウチアートマッピング体験”のイメージデザインを初披露。ベッキーさんのデザインについて、くっきーさんは「ベッキーさんみたいな絵が描きたくて嫉妬しているんですよ」と心境を語りました。司会者が「お互い全然違うテイストで描いていますか？」と質問すると「全然違う！」と咄嗟に反応するベッキーさん。自身のデザインはハッピーな世界観で作ったと、笑顔で説明しました。すると、くっきーさんが「ハッピーの中で漆黒というか、闇を抱えている」と厳しい指摘。それに対してベッキーさんは「そうかもしれないですね」と静かに同意しました。この後のトークで、くっきーさんは「僕は闇の中にハッピーがある、逆なんですよ」とお互いのアートの方向性について説明。「でもね、当たってるの」とベッキーさんは素直にこぼします。

新CMを観終えると、話題は顔をぴったり合わせたシーンへ。司会が「お肌、かなり寄せ合ってましたね」と話題を振ると、ベッキーさんは「近いというか、もうくっつけていて。CMで観ると一瞬ですけどかなりグニグニして……お互いの油がこう……」と当時の様子を振り返りました。くっきーさんは「油交換ですね」とご満悦の様子。「私はサラサラですけど、くっきーさんはベタベタでしたよ」とベッキーさんに指摘されるも、「家に帰ってベッキーさんの肌の油を匂わせてもらったら、土佐犬の口周りの匂いがしました」と独特な表現で反撃。「やめてよ！」と否定しながらもベッキーさんは思わず笑顔。会場も笑いに包まれました。

■結成初日でアートユニット解散の危機…!?
　くっきーさんはこの日のためにベッキーさんの似顔絵を作成。「可愛く描きすぎてしまったかも」と心配するくっきーさんですが、絵が披露されるなり、ベッキーさんは「ひどーい！」と声を大にしました。似顔絵のポイントは「人のレベルじゃない『おでこ』です」と誇張して広く描いたおでこに言及。さらに鼻筋の綺麗さもポイントだと語りました。
「黄色く塗られた歯が気になる」と責められるも、「タバコの吸いすぎでは」と、喫煙者ですらないベッキーさんに謎の指摘。ベッキーさんは、笑いながらくっきーさんのジョークを一蹴していました。
　似顔絵の出来に対し、「解散という気持ちが固まりました」とアートユニット解散を示唆させるベッキーさん。「精一杯可愛く描いた」と熱弁されるも、納得がいかない様子でした。

■ベッキーとくっきーのアートユニットで目指す場所は”校歌”
　囲み取材ではくっきーさんが登場。ベッキーさんとのアートユニットについて、「今後の展望は？」と聞かれると「歌とか出したいですね」と意気込みを語ります。「どんな感じの歌ですか？」という質問には「校歌とかがいいですね。甲子園、やっぱりアツかったじゃないですか。だからやっぱり甲子園でベッキーと僕の歌が流れたら最高じゃないですか」と自身の思い描く展望を説明。「もし校歌ないよっていう学校があったら言ってください」と活動に前のめりな様子でした。

■「空前絶後のドリーム賃貸キャンペーン」について
１．おウチアートマッピングプレゼントキャンペーン
LIFULL HOME’Sで賃貸物件をお問合せして成約した方の中から抽選で２名様に、
ベッキーさん、くっきーさんデザインのおウチアートマッピング体験をプレゼントします。
申込期間：～9月30日まで

２．一部対象物件では全員が１万円もらえる特典も実施中
※本特典の提供期間はおウチアートマッピングキャンペーンとは異なります。

詳細はキャンペーンサイト（https://box.homes.co.jp/cm/dream-chintai/）まで

■株式会社LIFULL
URL：LIFULL.com/

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