2019-04-17

稲垣吾郎さんが妖怪に！謎の「ケケケのケ太郎」とは？

アンファー株式会社（本社：東京都千代田区、代表取締役：三山熊裕、以下「アンファー」）は、稲垣吾郎さんを新キャラクターに、男性用「スカルプＤ」と女性用「スカルプＤ ボーテ」のTVＣＭ「スカルプＤ　ティザー篇」が4月16日より全国の主要都市でオンエアいたします。また、4月21日から「風呂篇」と「店頭篇」をオンエアいたします。　

◇ケケケのケ太郎について
アンファーは４年ぶりにスカルプＤのCMを制作しました。新たなキャラクター稲垣吾郎さんが演じる「ケケケのケ太郎」は、日本の至るところに突然現れ、頭皮が気になる人に薬用スカルプシャンプーを勧めるスタイリッシュな妖怪です。
ケ太郎は何も言葉は発しないのに、なぜか人は、「頭皮が気になるのであれば、薬用スカルプシャンプーを使いなさい」と、言われている気になってしまう不思議なパワーを持っています。
アイコンとしてのインパクトと薬用商品のベネフィット、クリーンさを表現しているキャラクターとして、「ケケケのケ太郎」は誕生しました。


◇撮影エピソード
稲垣吾郎さんが扮する「ケケケのケ太郎」は本ＣＭでは一言も話さない妖怪です。表情ひとつで会話を繰り広げるため、撮影中は常に謎めいた妖怪を演じられました。さらに、ケ太郎が着用しているコートは全長1.9mと非常に長く重い仕上がりとなっているため、移動も一苦労。２人がかりでマントを持ちスタンバイを繰り返しましたが、クールにケ太郎を演じてくださいました。また、ケ太郎は色々な生活シーンに登場していきますが、ケ太郎がとっているポーズはボトルを綺麗に魅せるためのポーズのため、１mm単位で持ち方を修正するなど器用な一面も垣間見えました。撮影は長時間にわたりましたが、謎めいた妖怪として一言も発しないなか、共演者、スタッフがうっとりするイケメン妖怪ぶりはさすがの一言でした。

撮影現場の裏側はメイキング動画でもご覧いただけます。

＜TVＣＭ「スカルプＤティザー」篇　YouTube＞

＜メイキングムービー　YouTube＞


TVCM概要
◇ＣＭタイトル　「スカルプＤ　ティザー篇 / 風呂篇 / 店頭篇」（15/30秒）
◇放送開始日：2019年4月16日（火）
◇放送地域：全国の主要都市
◇Ｗｅｂサイト：https://scalp-d.angfa-store.jp/
◇出演者：稲垣吾郎 / 師岡広明 / 恒吉梨恵


◇ＣＭスタッフリスト
ＣＤ：山崎隆明　　　　　　　　　　　
ＡＤ：高木大輔　　　　　　　　　　
デザイナー：村井亮介　　　　　 　
ＡＥ：一柳健　奈良間里加子　　　　　　　　　　　
ＥＰｒ：稲垣護　　　　　　　　　　
Ｐｒ：池宮秀彦　根津裕典　　　　　　　　　　　
ＰＭ：小形翔　　　　　　　　　　　
Ｄｉｒ：真田敦　　　　　　　　　　　
カメラマン：（CM）國井重人　(GR）ケイオガタ
照明：鳥羽宏文
美術：桑島十和子
録音：太斉唯男
スタイリスト：細見佳代
ＨＭ：金田順子
ＨＭ：山崎聡
オフライン：前田智子
オンライン：神田剛志
　　　　　　　　　　　
スカルプDについて
男性用「スカルプＤ」は2005年に発売され今回のリニューアルで14回目のリニューアルを迎えた頭皮を洗うシャンプーです。女性用「スカルプＤ ボーテ」は、2008年に発売された女性のための頭皮ケアシャンプーです。
この度スカルプＤブランドは幅広いお客様に改めて頭皮ケアの重要性を知っていただくために、歌手業や俳優業など幅広くご活躍されている稲垣吾郎さんを新たに起用いたしました。「新しい地図」として初めてとなる女性用商品の新たなキャラクターを稲垣吾郎さんが演じることで、まだ「スカルプＤ」を知らない女性にも広く伝えていただけると考えました。
今まで気になっていた方や、まだ早いと思っている方にも自分のこととして受け止め、早めのケアを考えていただけるきっかけになればと思っています。

アンファー株式会社について
アンファー株式会社は、1987年に会社設立。「予防医学」をタグラインに掲げ、“「いつまでも美しく、健やかに生きる」というエイジングケア・ライフスタイルの実現を支援すること。”という企業理念のもと、すべての人々に「美」と「健康」の提供を目指すトータルエイジングケア・カンパニーです。多くの医師や臨床機関・研究機関との密接なリレーションを構築しながら、「スカルプＤ」シリーズをはじめ、化粧品、食品等、様々なエイジングケア商品・サービスの企画・研究開発および販売を行っております。2019年4月10日より、“Ｄクリニックグループ”※に参画しました。
※Ｄクリニックグループは、「医学」を背景として、共通の目的と理念を実現するために、企業、クリニック、NPO法人団体等により発足したグループです

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